Unholy Alliances, Alchemical Processes and Black Box Magic
We transform quality into quantity all the time, assessing value through observation and judgment and mechanistically translating it through a benchmarking protocol. That rubric is itself predicated on a system of metavalues which are baked into a usable measuring stick.
Discreetly immersed in the shared language of quantification, we should reexamine going the other way: creating quality and character from quantifiable matter by reverse engineering the contemporary trend toward digitalization.
This studio explored design’s necessary role in doing just that: taking base material and changing it to gold through enigmatic processes that translate facts into fictions, numbers into poetry, and sustenance into epiphanies.