The Consumer Scale: A Product Spectacle


Abdel-Aziz Ibrahim, B.Arch ’20


SP. 20


Instructor: Andy Ku

My project explores the various scales of consumer design and represents architecture through the lens of the product spectacle. The product spectacle can be defined as everyday consumer artifacts and the various scales that work in unison to capture attention. Ultimately architecture is presented through this scale of consumer artifacts such as ticket stubs, credit cards, and shopping bags. The tension amongst these competing scales of display is amplified to produce an architecture through a multitude of parts that work together to promote the sale of an object or idea.


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