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Nataly Gonzalez, B.Arch '21


ARCH 502A: Architectural Design V

Gallery - The New New Realists: Building the Social Imaginary

Instructor: Mary Casper

This project explores the future of retail by addressing a future hybrid of physical and online shopping. It supposes a future where Maximal consumerism is the norm, including: parasitic brand symbiosis, new mechanisms for advertisement that hybridize the billboard and store, and advanced cookies. The outcome of these conditions create an extremely personalized retail experience that transcends physical space through future technologies. Each individual enjoys a fully unique, customizable reality according to their product preferences. This constructed reality uses QR coding as matter, itself, meaning that every object in one’s mirror reality would correspond to a targeted ad-object in physical space.


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