Signage Spectacle

Ruolin Lai, M.Arch '21

ARCH 793B: Architecture Directed Design Research

Gallery: Graphic Intervention

Instructor: Andy Ku

The thesis takes commercial lifestyle as an example to exploit the spatial interactions of signage graphic arts.
Based on the present consumeristic urban context, signage and advertisment have become the facades of the streets continuously conveying information to people. The Signgae Spectacle project creates experience of neoned local commerical life.
By turning traditional signages and slogans into 3D forms, the thesis practices translating graphic design into space design and exploring how visual stimulations create the spectacle to promote consumption.