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Yunfan Chen, M.Arch '21


ARCH 793B: Architecture Directed Design Research

Gallery: PARTICLES

Instructor: Iman Ansari

Since the advent of modern shopping malls, retail has coexisted with entertainment within a shared building—from coffee shops and food courts to movie theaters and ice skating rings. Despite this spatial and programmatic adjacency, shopping experience has not been affected by the impact of the various entertainment programs that have dominated the malls.
This thesis aims to combine the two spaces and experiences through what has been known as ‘retailtainment’ and ‘entertainmerce.’ By adopting various cross-programming strategies, the project aims to rethink the concept of shopping and retail space as a hybrid architecture that enhances both the user experience as well as the business and commerce associated with it.


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